Alexandru Diaconu is a romanian entrepreneur with of 16 years of experience.
Between 2001-2010 he developed AFC - a small group of IT&C companies. He understood the opportunity for ecommerce in Romania since 2005, when his software company Peppermint started developing one of the first integrated ecommerce & CRM custom platforms in Romania.
Between 2008-2015 Alexandru established and developed an exclusive partnership with La Redoute for Romanian market. In 2008 La Redoute was the biggest online and distance sales fashion retailer in France with over 2 billions euro revenue and soon became one of the most relevant fashion ecommerce players in the Romanian market.
In 2012 he co-founded Baby Stem / DNALife a company focused on new medical technologies (stem cells, personalized medicine and DNA).
In 2015 Alexandru and Bottega Verde (biggest natural cosmetics distance sales and retailer in Italy) initiated an exclusive partnership for Romanian market.